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【英文】非洲移动互联网市场报告State of the mobile web(17P)

英文研究报告 2019-09-03 9 管理员

Smartphone adoption in Africa brings new  opportunities for mobile developers like  Opera to grow their user base. According to  Statcounter Global Stats6, Android is by far  the most preferred operating system in the  African region with 83% of the market share,  followed by iOS at 10%. The usage of remaining  platforms including Windows, Nokia and  BlackBerry, is slowly dropping with a decline  11% on a yearly basis.  The continuous adoption of smartphones has  been increasingly important for Opera to provide  unique applications for high-end smartphone  users. This strategy is proven efective with high  growth of our fagship mobile browser, Opera  for Android. From the frst quarter of 2018 to  the same period in 2019, Opera for Android  increased its user base by 40% in Africa.

Also, a significant portion of the traffic to those  services are made through the mobile browsers,  illustrating the significance of mobile browsers in  Africa. The 2018 State of the Mobile Web Africa stated  that 35% of South Africans preferred to use their  mobile browsers rather than standalone applications  for accessing social media8. The main reasons to use  a mobile browser for accessing social media platforms  relate to protecting online privacy and avoiding online  advertisement. The importance of the mobile browser  is also shown in Nigeria where a 2018 study by Opera9 showed that nine out of ten smartphone internet users  stated they use mobile browsers every day. Overall,  76% of Nigerians choose to access Facebook from  their mobile browser while 74% of them prefer to  search for news. 

Across Africa, the mobile browser is a major  source of trafc for accessing social media. In  Q1- 2019, Opera Mini registered that 31% of  browsing sessions are to social media platform  domains, with Facebook, YouTube, and Instagram  being the most popular ones.  In South Africa, a recent survey10 showed that  people are accessing video platforms such as  YouTube more often than other platforms like  Facebook. Moreover, the survey also reported  that 50% of South African internet users read  news articles everyday. Often they prefer  to access social media platforms for news  consumption rather than reading print media. In Nigeria, Facebook is still the most relevant  social media platform. An Opera survey from  201811 revealed that eight out of ten people  access Facebook on a daily basis. A detailed  look into the Opera Mini user base in Nigeria in  Q1-2019 showed that 55% of Nigerians prefer  to access Facebook from the mobile browser. In  the same period, Facebook also ranked as the  most accessed platform from mobile browsers  in Kenya and Ghana, with 40% of the Opera user  base using the browser for this purpose.  Opera mobile browsers are also a gateway for  people in Africa to access video content. In  March 2019, statistics from Opera show that  Tanzanians are more likely to access YouTube  from their mobile browser than people in  countries like Nigeria or Kenya. In this period,  23% of the Opera Mini user base in Tanzania  accessed the video platform, while in Nigeria and  Kenya, only 17% of the user base accessed this  platform.

【英文】非洲移动互联网市场报告State of the  mobile web(17P)

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资源名称:【英文】非洲移动互联网市场报告State of the  mobile web(17P)


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